NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES

NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES

Blog Article

CEE Marketing Managers use the economic recession to reconsider its approach.A recent survey done Release Lever among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that economic pressure has led to reassessment of their approach to marketing.The biggest challenge the marketers have to face in a recession is the budgetary constraints.In this context SCALP THERAPY more and more managers are considering the integration and the development of direct marketing activities in their organizations.